Corportate Identity is the "PERSONA" of your company.
A good Corporate Identity differentiates yourself from your competitors. It allows customers to recognize and relate to your small business. Your Corporate Identity is sometimes your sole visual representation of the professionalism and quality of your "brand". Naturally, its visual appearance - or visual identity - plays a key role in a customers preception of your company.
"A good logo requires both IMPACT and STYLE."
Your LOGO is at the core of your corporate identity and is on everthing from letterhead, packaging and T-shirts. It needs to be instantly recognizable and be fixed into the minds of your customers.