Every
company has a list of marketing objectives to work on and
I hope that your company website is on that list, and near
the very top. It's that critical. Your website isn't about
you. It is a very large representation of your company. Ypur
website is also online face and visual apearance of your products
and services.
"If
your website is unprofessional, viewers believe you're unprofessional.
If it's messy and hard to work with, so are you. If it turns
customers away, you guessed it".
However,
if your website is well put together, offers helpful information
or incentives, and gives a potential customer either a good
feeling or reason to return, then you're on the right path.
Make sure your company's website shows off your professionalism
and quality and that is what people will perceive.
With
millions of websites out there to compete with, a first impression
is so powerful. When you invite a prospect to your website,
you want to know that it will only help you build a good relationship
with that potential client and give them the knowledge in
your company they need to do business.
"You
should promote your first-class website heavily as it is the
only form of advertising that works for you 24-hours a day"
You're
company's website is online 24-hours a day. It is online when
a prospect is up at 2 a.m. and can't sleep. It is online when
they are sitting in an airport or waiting for a friend in
a coffee house. It is online when they are surfing the internet
on a lunch break from work. There are so many reasons to promote
your site. It is critical that your website is on anything
and everything associated with your business.
The
most obvious cases are your business cards and company sign,
but everything from your company car or work truck to local
newspaper ads and magazine spots need to have your website
address on it. Also remember to add a tag line at the end
of every radio ad you shoot. Even just a little "see
us online at domain.com" or "view our work and gallery
at domain.com" at the end of your radio ad is enough
to get people to your site and get interested in your business.
I
can see that this will have to be a multiple-part issue in
the "rules of marketing" as this issue could become
lengthy. (Maybe not the best choice for "Rule #1",
but now you see what these rules will be about). Get ready
for a continuation of this article in "Rule #2"
Supercharge Your Website. We will expand what we have already
talked about by discussing the benefits of pictures, facts
and statistics, interest stories, testimonials and guest editors.
Now,
get out there and promote your website! And if your website
is missing from any of the items addressed above, go out and
fix it! Get some new vinyl cut for your work truck, or call
the radio station and add a tagline to the radio ad you are
running. Go out and promote!
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