A little history... In 2000, I enrolled at Madison Tech in Wisconsin to pursue my love of art and design. After getting my feet wet, I jumped into a lead design position at CUNA Credit Union located in the center of Madison. With the design position and regular freelance work going smoothly, I continued my education and graduated from Madison Tech late in 2002 with a degree in Design and Illustration. In early 2003, I left the Credit Union position, and accepted a position as Creative Director for a POP Advertising company.

Today I continue to work as a Creative Director, designing displays and High-End direct-mail promotions. In free time, I express my creative needs as a general freelance designer. I create anything from Digital Illustrations, 3D design, Websites & Flash animations, Print work and general Photography. There truly is no other career field I could have chosen for my life. I have this overal need to create someting. In nearly every aspect of life, I attempt to make things look more visably pleasing and interesting.

My Work Process
The process I use to create interesting material starts with a very impotant step, RESEARCH! I always start my projects with company/client research and consumer research of similer products and applications. With this research, I can eliminate future problems before the project ever starts. The next step is to determine the intended result from the project at hand. You must know what a client wants from the project, before you know what direction to take. Finally I decide on a direction to take the project and draw out an action plan. This plan servers as a guideline to follow for the project. Once all the prep work is finished, I grab an energy drink or brew some capicino and sit down for the ride.

During the design process, I cannot work for mere moments at a time. I sit down and continue to work untill certain unknowable sections are reached. I start brainstorming and sketching ideas down on paper, no ideas are thrown out at this time, an no ideas are bad ideas. Even poor ideas may lead to great concepts. This is a very important step. I believe Ansel Adams said it best when he stated "There is nothing worse than a sharp image of a fuzzy concept.".

From the sound concept, I start the actual project. Depending on the media application, this could lead me in a variety of directions. But no matter which direction is taken, the end result finishes in good design fundamentals and pleasing visual work.

- Adam M. Favia